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Expert Profile


Tree Callanan



Position Type:


Rhode Island

United States of America

Years in the field:

6 – 10 Years

Areas of Expertise

Development/Sponsorship/Institutional Advancement, Docent Programs, Education, Events, Exhibits development, Guest/Visitor Services, Information/Technology/Digital, Intern Programs, Marketing & Communications, Membership Programs, Senior Leadership, Operations, Partnerships, Project Management, Professional Development, Social Media, Strategic Planning

2010 – Present

Blithewold Mansion, Gardens & Arboretum

Director of Communications and Visitor Experience


  • Led a team of six full-time direct reports, 15 part-time
  • regular staff, and over 100 volunteers
  • Key participant in 2010 Master Plan and ongoing Strategic
  • Planning and Collections Management Committee
  • Re-imagined the visitor experience through enhanced programming resulting in doubling income to $105,000
  • Tripled annual attendance to a high of 33,000 visitors in 2019
  • Doubled visitor-related income to $550,000 in 2019
  • Dramatically improved operational efficiency by training staff in the effective use of existing technology as well as introducing new applications to streamline processes
  • Successfully led a cross-functional team in the rapid (10-day) roll-out of Blithewold Connects, a virtual programming and enhanced social media presence in mid-March 2020
  • Built an extremely effective email communications program: 10,500 list of active email subscribers, average open rate 35%, with a click-through rate of 20%, all well above the industry standard

2006 – 2010

The Arts & Business Council of Rhode Island

Marketing and Professional Development Programs


  • Managed the 2008 Regional Art Market Research Cultural Consumer Study
  • Created and produced professional development programs benefiting over 50 arts organizations annually
  • Developed and designed internal and external collateral


2004 – 2006

Trinity Repertory Company

Corporate Relations and Special Events Manager


  • Secured over $20,000 in sponsorships from BankRI and The CollegeBoundfund
  • Managed the 2005 Pell Awards for Artistic Excellence raising a record-breaking $150,000
  • Planned and executed over 60 press, cultivation, and subscriber events annually


2001 – 2004

WaterFire Providence

Director of Volunteers and Merchandise Marketing


  • Recruited, trained, and directed over 500 volunteers
  • Tripled corporate volunteer participation
  • Created online merchandising channel, ultimately doubling income from merchandise
  • Directed over 100 event volunteers who set up, perform and breakdown
  • Developed event sponsorship relationships with Fidelity Investments and Amgen


Leadership, Communication, Team Building, Professional Development, Analytical Thinking, Relationship Building, Flexibility, Customer Service, Strategic Planning, Hospitality, Operations, Technical Proficiency, Exhibit Planning, and Graphic Design


Bachelor of Science, Marketing

Magna cum Laude

Johnson & Wales University

Providence, Rhode Island

Print Design Certificate Program

Rhode Island School of Design

Providence, Rhode Island


New England

Museum Association

American Alliance of Museums

American Marketing Association

Society for Experiential

Graphic Design

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