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Expert Profile


Rosie Siemer






Position Type:



United States of America

Years in the field:

6 – 10 Years

Areas of Expertise

Marketing & Communications, Membership Programs, Senior Leadership, Outreach and Public Engagement, Partnerships, Research & Evaluation, Strategic Planning

Science that sparks curiosity, art that broadens perspectives, zoos and gardens that bring joy, and history that provides a deeper context for how the world works—these are the experiences that compelled me to focus my life’s work on museums.

My passion for enhancing and promoting the museum experience inspired me to launch FIVESEED, a research and strategy partner to arts and culture and conservation organizations worldwide. My expertise is rooted in more than a decade of research, education, and field experience.

I've guided dozens of museums in the development and execution of data-informed strategies that deepen audience engagement and build long-term financial sustainability. I have provided consulting services to a number of internationally respected cultural organizations, including the Louvre Abu Dhabi, Museum of Science Boston, Saint Louis Art Museum, Desert Botanical Garden, Space Center Houston, Smithsonian’s National Zoo, History Colorado, Mt. Cuba Center, and the Murphy Arts District.

I frequently facilitate workshops on audience development and speak on the topics of building empathy, choice architecture, and the future of membership. I also enjoy sharing my time with professional, cultural, and community organizations and have served on a number of boards, including the Denver Police Museum, World Trade Center Denver, and the American Marketing Association.

My book, Museum Membership Innovation: Unlocking Ideas for Audience Engagement and Sustainable Revenue, is the culmination of nearly a decade of research. I also co-authored Membership Marketing in the Digital Age, a comprehensive resource guide for cultural membership professionals.

I have visited more than 90 museums in 12 countries (and counting!). When I'm not researching, writing, or museum hopping, I enjoy Scotch-tasting and watching sci-fi movies.

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