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Expert Profile


Melody Caban






Position Type:



United States of America

Years in the field:

11 – 15 Years

Areas of Expertise

Administrative Support, Development/Sponsorship/Institutional Advancement, Diversity, Events, Explainer/guide, Finance, Guest/Visitor Services, Information/Technology/Digital, Marketing & Communications, Membership Programs, Senior Leadership, Operations, Outreach and Public Engagement, Professional Development, Research & Evaluation, Social Media, Strategic Planning

Melody Caban Consulting is a Latina-owned consulting service that cracks an urgent problem facing museums: The desire for a top-tier museum store while not having the dedicated in-house expertise or bandwidth to manage it. I specialize in a mission-driven approach to museum stores, operations, and earned revenue.


My approach combines analytical acumen with deep industry knowledge to craft and implement strategies that fuel growth and engagement. I take pride in crafting tailormade solutions that help your institution deliver world-class experiences.


I’ve taught industry professionals worldwide and partnered with associations and markets like AAM, MSA, Las Vegas Market, and ICOM. My work has been featured in local and national media, including USA Today.


Let’s work together to turn your museum store into a thriving mission-driven retail space that stands out in the hearts and minds of your visitors.


Melody Cabán Consulting is a Millennial-owned, Latina-owned, Woman-owned, Texas-based small business.


Fluent in English, Spanish, Nonprofit, AI, and Gen Z Slang.

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