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Expert Profile


Antonio Serna


He Him




Position Type:

New York

New York

United States of America

Years in the field:

6 – 10 Years

Areas of Expertise

Diversity, Events, Marketing & Communications, Project Management, Research & Evaluation, Social Media, Other

Antonio Serna is a visual artist, art director, and designer working in New York City. With over 20 years of design experience, Antonio has worked both independently and with highly talented design teams at Lincoln Center, Ogilvy, Bravo, Sony BMG, and on many challenging design projects in the fields of arts, music, culture, fashion.


After graduating from Parsons, the New School for Design, Antonio Serna moved to Hong Kong to begin working on several commercial projects. Highlights from his work include the first online cosmetics and match-making websites to hit the Chinese, Japanese, and Korean markets.


From Hong Kong Antonio moved to Spain to work on digital/web advertising projects at Ogilvy & Bassat, landing clients in the shipping and insurance industry (Seur, Crédito y Caución) as well as American brands in the Spanish market (Doritos, American Express, and MTV).


Since moving back to New York in 2002, Antonio has worked on many cultural and entertainment projects, from indie fashion webzines covering street culture in the early days of Williamsburg to collaborating with major musicians, artists, performers, and fashion designers from the New York scene (Laurie Anderson, David Byrne, Trish Brown Dance Company, Carlos Motta, Cassidy/Swizz Beatz, Chambers Fine Art, Princeton University, et al.)


Antonio Serna holds a BFA from Parsons School of Design, and an MFA from Brooklyn College, CUNY. Antonio Serna has taught and lectured in various institutions in New York and abroad. Courses taught range from Drawing I, Digital Art, Design Research, Concept Development, and Presentation.


Antonio is a reciepient of American Alliance of Museums Diversity Fellowship 2017, and has recieved above average scores in anti-bias and cultural audits conducted by The Winters Group. He is a long time advocate for artists and workers of color rights in New York City cultural insitutions.

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